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- Is Kendrick Lamar The One Chosen To Save Hip Hop?
It's January 2010, and my small sedan is packed with basketball players 6'4, 6,4, 6'7, 6'8, and 6'11, headed to basketball practice during my first stint as an assistant basketball coach. I polled the car to see who everybody's favorite rapper was. "Weezy", "Weezy", "Drake", "Lil Boosie". Needless to say I was not surprised with Lil Wayne or Drake. Lil Boosie threw me for a loop because the dude that named him was straight out of Jamaica lol. So I said, "aight cool". It was quiet for a split second, so I throw in Jay Electronica's "Victory Mixtape". My car rocked from all of the head nodding all the way to practice and back. This was the first time they had ever heard of Jay Elec and was surprised and thrown off by his skilled lyricism. Moreover, one of the kids was born and raised in the 3rd Ward in New Orleans so when he heard "the Magnolia Projects in the 3rd Ward slum..um", he about lost his mind. I had to calm him down because he was the 6'11 kid lol. I could not help thinking that Jay Electronica would bring back the lyrical aspect of Hip Hop that had been missing for almost a decade. I was like, "when Jay Elec drops his LP, it will force these emcees to spit something with substance". However, I waited, and waited, and waited with disappointment because the LP never came. Then I find out he signs with Roc-Nation, is involved with a Rothschild, and then I hear sparingly from him by way of a feature or two. I am one that is very aware of a window of opportunity, so I thought it may be lost forever in the realms of Hip Hop lyricism. Drake could not do it now Jay Elec could not do it though they were the ones in the best position to do so!
Fast forward to the fall of 2011, and I am listening to Jango Music (Pandora’s alter-ego), which is where I also placed some of my singles, and I hear a song called "Growing Apart". This track immediately drew me in and I was like, "who is this"? It was some artist by the name of Kendrick Lamar. I loved what he did with "Growing Apart" so I said, "let me go further". I listened to "Ignorance Is Bliss", and "HOC" and at the conclusion of that, he was immediately my favorite artist on Jango! I would go on to listen to work off the "Section.80" album that he had out as well such as "ADHD", which encouraged me to purchase both "Overly Dedicated" and "Section.80".